BLKMRKT is a bike company that is entering the road bike market with new “Street Fixed” bikes, previously catereing to only mountain bike enthusiasts. Trying to break into a new niche the company needed a make over of their branding. This is to help move them into a less restrictive target audience. This branding helps pull them out of a small niche and into a larger demographic.
Enegren is a “Nano-brewery” run by a pair of brothers out of a small industrial park in Moorpark California. Creating the branding of this brewery was an opportunity to show off that they are a home grown Southern Californian company.
created a conceptual fictional band that would invoke the feeling of a progressive rock band.
James Victore is a designer to admire, not because of the work he produces, but more so because of the courage he portrays through his work. He's inspired me to abandon safe design for design with a message.
What people ask most about this design is the pink silhouette. Researching of bullfighting history and culture, I found that the tradition dictates that matadors be portrayed as a the archetype of masculinity. To balance, pink socks and feminine designs are used to show all aspects of a matador.
Rebranding and creating a new packaging. The aesthetic choices where all made to achieve a cleaner and more contemporary look and feel while still being easy to identify without using clichés of the organic food industry.
Posters are created to do one thing. To convey information. Either quick and dirty, or clever and humorous posters only have a few seconds of time to hold ones attention.
Many parks in suburban cities are under used by the community it is meant to serve. Most people say that it is due to the parks having nothing worth doing there. So with a only a few changes the park can become more of a town square open space for the community that can be utilized to its fullest potential.