NCCPT, in association with Smart Fitness, launches a new small course every three months. The course for High Intensity Interval Training or HIIT, needed to reflect the energy that those who participate experience. It was also meant to invoke the aesthetics that would be found in Crossfit gyms. Feedback about this course have been all … Continue reading “Get Fit with HIIT”
This was a short course that the NCCPT had that needed a new cover and marketing materials. I created the new front cover, and poster that would be used at three different sizes.
Smart Fitness had me complete their own personal training manual. My work for this manual was to add a computer generated index, table of contents, glossary and outer cover.
This was a new product for Smart Fitness. Branching out in to the supplements market, the product needed a new logo and label. I created the logo and label that would fit the Smart Fitness brand standards for the consumer market.
Previous newsletters for the NCCPT, resembling a traditional magazine, was a PDF hosted on a third party website. the link then would be sent out via email to our email lists. The open rates of the email where below 1%, the click through rate was also below 1%, resulting in about 110 unique visitors per … Continue reading “Email Newsletters”
I was asked to create this Daily Training and Nutrition Journal for the NCCPT based on an older designed. The previous version could not be folded over due to an inappropriate binding. I improved the design by using smaller type allowing more room for handwriting that’s less than perfect. Switching to a wire binding allowed … Continue reading “Personal Training and Daily Nutrition Journal”
The Senior Fitness Specialist Manual is a new educational product from the NCCPT that was created in house. Layout and typography was again the focus of the manual, additionally I insured that graphs and images maintained brand consistently throughout with color and consistent white space.
This project required a redesign of a previous manual, I focused on creating a layout that was easy to follow paired with readable typography. By ensuring no text lines spanned across the whole page the reader will have an easier time tracking text from one line to the next.
Enegren is a Microbrewery run by a pair of brothers out of a small industrial park in Moorpark California. Creating the branding of this brewery was an opportunity to show off that they are a home grown Southern Californian company. Like what you see? send me a message.
James Victore is a designer to admire, not because of the work he produces, but more so because of the courage he portrays through his work. He’s inspired me to abandon safe design for design with a message.
Hallmark Lighting I was given the task of re-imagining the product catalog. Its digital and print versions weren’t related to each other beyond showing the same product. I created them both to be part of the same branding system so they have a cohesive appearance.
As the primary photographer and editor of Hallmark Lighting, I have the responsibility to make sure every one of the product looks perfect as possible. Extracting the fixtures from the background and placing them on clean white backgrounds eliminates distractions so that the client base can more easily imagine the product in their own projects.
Hallmark Lighting. I had to create a new digital version of our print catalog to match the established style and stay within brand guidelines. The end user are the sales reps that Hallmark Lighting relies on to connect with clients. This catalog will be used as a tool for sales and presenting to clients. It … Continue reading “Digital Catalog”